Tripinvest was a complex project from the day one. Initially, I was hired as a consultant and mentor. I introduced and worked with teams responsible for content strategy, advertising and technical aspects of the issue.
The most important tool was a landing page, which I personally created in full, with content and graphics. Target? To build strong mailing list. In a short time, we managed to collect nearly 500 emails . Statistically speaking, in similar projects, the return on lists is about 3- 5%. In tripinvest case it is close to 20%. Initially, the goal was to raise 300,000 PLN during the whole issue. In one month, we managed to collect over 502,000 PLN, which covers over 70% of the planned budget and over 160% of the original budget.
The goal was achieved thanks to effective and well-targeted advertising, weekly webinars – free knowledge sells well - and a network of partners (including FindFunds).
