200% of the financial target is always a good news. In this project however, it was not the most important thing. Way more important was checking the effectiveness of the proprietary platform and developing a solution for sale. As of 2020, “own pre-sale platforms” are gaining in popularity, so we decided that it is worth testing them during a real campaign.

Our own platform allowed for better monitoring and more effective targeting of customers entering the website. We also received more information about the items in the Cart - information that third party services can’t provide.

Apart from the technical aspects, the pre-sale campaign just had to make an impression. I personally dealt with rendering and designing the appearance of the campaign. All elements were created in Corel Draw, blank 3D models were generated in Adobe Photoshop, and visualizations were made with Adobe Dimension. Thanks to this combination, we were able to render hundreds of elements in just a few minutes.

In addition, there were contacts with reviewers, which fell entirely on my team - so apart from the graphic and technical side, I had to supervise influencers and news. All of the videos made during the campaign were made by me or the process was supervised by me.